New single from Social Ambitions
Posted on 07.21.08 by Anders @ 19:04
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"The Strip" is the third single released from Swedish synthpop act Social Ambitions.

The title track is genuine, catchy electropop with a clear edge on the verge to insanity. Punchy beats and a really groovy baseline rolls throughout the verse to the mind blowing chorus. Cruise down The Strip to night, friends. Watch out for the squealing synth solo in the middle of the track - it will get to you.

The B-side is titled "Midnight" and it's the most dystrophic work yet to be released by the duo. Slow and hypnotic, dark and beautiful.

The Strip - cover

Anders Mikael explains
"The Strip" is about being on your way to, or from, something important. It is a road with two lanes.
One of them you own - it is your choice, your lane. It fills you up. It makes you strong. Invincible.

The other lane is the path you want to avoid, but you know is there waiting for you.

In the end, "Midnight" gets its grip on you.

Part retro, part future, with a lot of electronic sounds we draw a clear line from the early eighties into tomorrow.

Either you get it, or you don't.

By the tracks online at KLICKTRACK - where you also can find the other two releases.
Social Ambitions webpage
Social Ambitions Myspace


Filed under: Synth and Social Ambitions
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